La Chargers Logo Horse
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The Chargers logo has quite the significance. The MaxDiff research study, which nearly featured 1,500 NFL fans participated, produced results ranking all 32 NFL logos.
Los Angeles’ lightning bolt logo came in at No. 19 on the list. They were also reviewed by a graphic designer who provided their own critiques. Here’s what they had to say.
My first thought is that it is unusual to see the lightning bolt in a rounded format. The shape does serve the purpose of keeping it from looking generic or a like copy of the Gatorade logo. I’m not saying I dislike the shape, but there’s something about it that is causing hang-ups for me.
The logo on the team’s helmet has always featured a lightning bolt. The color of the helmet the lightning bolt itself have had a few variations, but the shape of the has stayed consistent. At one time, the team did use a shield logo that featured a lightning bolt and a horse, but it never appeared on a helmet.
La Chargers Logo New
Ending up in the bottom half of the NFL may be a little harsh. Fans of the team would likely say that the logo deserved to be higher on the list.
The Chargers introduced their new logo Tuesday, a day after their Los Angeles stadium partner, the Rams, did the same. Unlike the Rams, the Chargers did the unveiling without any fanfare.
The Chargers posted the logo on their website and announced it on social media.
“The Chargers are relaunching what is very much an aspirational brand synonymous with sunshine, blue skies and a fun, carefree style of play dating back to the team’s AFL roots,” the team wrote.
The Chargers’ iconic powder blue and sunshine gold are the forefront of the team’s new mark, logotype and soon-to-be-revealed uniform design. They have removed navy blue.
The team said it drew inspiration from the surf, skate and car cultures of the era when creating its new look.
New La Chargers Logo Images
“The bold, italicized font and numbers are an ode to an era that saw legendary Mustang modifier Carroll Shelby set up shop in Marina del Rey and Latino youths on the Eastside turn 1940s cars into sleek, irreverent lowriders,” the team wrote. “The font and numbers, like a souped-up Shelby, symbolize speed, power and constant forward motion while their placement within the brand is a nod to modifying a classic.”
Chargers Football Logo
The Chargers’ uniform unveiling is less than a month away, the team said.